Life in Rosé: a toast to women that helps research and supports healthy lifestyle

The Life in Rosé project was born in 2018 with the aim of promoting prevention and supporting the fight against breast cancer.
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Bosco del Merlo has thus become an active part of LILT's Nastro Rosa campaign by donating annually part of the proceeds from the sales of Prosecco Rosé DOC and Pinot Grigio Rosé DOC.

LILT is a 'voluntary association that is constantly committed to the fight against cancer and deploys on primary prevention (lifestyles and habits of life), secondary prevention (promotion of a culture of early diagnosis), attention to the patient, his family, his path of care and rehabilitation.

Bosco del Merlo is proud to have initiated the Life in Rosé project and to have been the first winery to support the LILT Association of Treviso and Milan, Monza and Brianza.

A starting point that has today brought the Life in Rosé project to a wider scope by supporting sports activities and promoting a healthy lifestyle.

The Life in Rosè Manifesto

1. WE BELIEVE IN THE POWER OF CHOICE

Great opportunities arise from the convergence of passion, awareness, and desire. Every change begins with a choice.

2. WINE AS A UNIVERSAL LANGUAGE

Wine connects cultures, fosters dialogue, and tells stories of women and regions.

3. WOMEN AT THE CENTER

We celebrate women who grow, take risks, and inspire change by sharing stories that promote empowerment and awareness.

4. DESIRE AS INTENTION

A desire is a living intention. We turn it into concrete actions, opportunities, and impact.

5. EMPOWERMENT AS A DAILY PRACTICE

Empowerment is a responsibility. We promote women’s leadership and support the next generation through mentorship and dialogue.

6. OUR HEART IS PINK

Through LILT, we support breast cancer prevention and the fight against breast cancer. We promote a healthy, mindful, and sustainable lifestyle.

Symbol of the Life in Rosè project are the Prosecco Rosé DOC and Pinot Grigio Rosé DOC Bosco del Merlo wines, distinguished by the color par excellence associated with the feminine universe.

To date, thanks to the Life In Rosè project, Bosco del Merlo has donated 43,700 euros

2026

2025

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2022

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2020

2019

2018

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SUPPORT THE PROJECT

Strong war, joy, grandeur, play, convictions, ultimate. Burying oneself in the depths of passion, marvelous hope, faithful, ultimate, endless faith, law, derive. Law, enlightenment, pious enlightenment, overcoming prejudice in faith, dead, victorious, self-salvation. Superiority, endless, marvelous, marvelous, eternal return, reason. Will, deceptions, convictions, victorious.