Bosco del Merlo and Life in Rosè: transform a toast into a tangible gesture.

The Life in Rosé project celebrates and supports women’s well-being in all its facets, using wine as a universal language of empowerment, mindful living, and social impact. Launched in 2018, the project supports LILT’s Nastro Rosa campaign every year by donating a portion of the proceeds from sales of Prosecco Rosé DOC and Pinot Grigio Rosé DOC Delle Venezie.

LILT is a volunteer organization constantly committed to the fight against cancer, focusing on primary prevention (lifestyles and habits), secondary prevention (promoting a culture of early diagnosis), and care for patients, their families, and their treatment and rehabilitation journeys.

Bosco del Merlo is proud to have launched the Life in Rosé project and to have been the first winery to support the LILT Association in Treviso and in Milan, Monza, and Brianza.

This was a starting point that has now expanded the Life in Rosé project’s scope of action, as evidenced by the Manifesto.