Life in Rosé: a toast to women that helps research and supports healthy lifestyle

The Life in Rosé project was born in 2018 with the aim of promoting prevention and supporting the fight against breast cancer.

Bosco del Merlo has thus become an active part of LILT's Nastro Rosa campaign by donating annually part of the proceeds from the sales of Prosecco Rosé DOC and Pinot Grigio Rosé DOC.

LILT is a 'voluntary association that is constantly committed to the fight against cancer and deploys on primary prevention (lifestyles and habits of life), secondary prevention (promotion of a culture of early diagnosis), attention to the patient, his family, his path of care and rehabilitation.

Bosco del Merlo is proud to have initiated the Life in Rosé project and to have been the first winery to support the LILT Association of Treviso and Milan, Monza and Brianza.

A starting point that has today brought the Life in Rosé project to a wider scope by supporting sports activities and promoting a healthy lifestyle.

Attention to social issues, respect for life and sustainability are core values for Bosco del Merlo and the wines are ambassadors of these important project.

Symbol of the Life in Rosè project are the Prosecco Rosé DOC and Pinot Grigio Rosé DOC Bosco del Merlo wines, distinguished by the color par excellence associated with the feminine universe.

To date, thanks to the Life In Rosè project, Bosco del Merlo has donated 35,000 euros

Life in Rosé's commitment over time.

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