Life in Rosé: a toast to women that helps research and supports healthy lifestyle
The Life in Rosé project was born in 2018 with the aim of promoting prevention and supporting the fight against breast cancer.
Bosco del Merlo has thus become an active part of LILT's Nastro Rosa campaign by donating annually part of the proceeds from the sales of Prosecco Rosé DOC and Pinot Grigio Rosé DOC.
LILT is a 'voluntary association that is constantly committed to the fight against cancer and deploys on primary prevention (lifestyles and habits of life), secondary prevention (promotion of a culture of early diagnosis), attention to the patient, his family, his path of care and rehabilitation.
Bosco del Merlo is proud to have initiated the Life in Rosé project and to have been the first winery to support the LILT Association of Treviso and Milan, Monza and Brianza.
A starting point that has today brought the Life in Rosé project to a wider scope by supporting sports activities and promoting a healthy lifestyle.