The Life in Rosé project was established in 2018 with the aim of promoting prevention and supporting the fight against breast cancer.
Bosco del Merlo has thus become an active part of LILT 's Nastro Rosa campaign by annually donating part of the proceeds from the sales of Prosecco Rosè DOC and Pinot Grigio Rosé DOC, and by being a promoter and frontline sponsor of sporting events in the area, such as Treviso In Rosa 2023 and 2024, Corri Treviso and"La Caorlina," not to mention overseas projects together with CIBIC Run for the Cure.
LILT is a voluntary association that is constantly committed to the fight against cancer and focuses on primary prevention (lifestyles and habits), secondary prevention (promotion of a culture of early diagnosis), andattention to the patient, his or her family, and his or her treatment and rehabilitation.
Bosco del Merlo is proud to have initiated the Life in Rosé project and to have been the first winery to support the LILT Association of Treviso and Milan, Monza and Brianza.
Life in Rosè is a project with a wide communication scope: thanks to the massive promotion and communication activity on all digital and press channels, many important personalities from the Influencer world (lifestyle, fashion and food), the food&beverage sector and specialised journalism have been involved.
Join the Life in Rosè community and become an ambassador of Bosco del Merlo's values, supporting respect for life and social sustainability.
Discover the Kits in Pink and the dedicated merchandise,
Together we can make a difference!
There is no finer thing than doing good with what we love to do: wine!
Sharing is at the heart of the Life In Rosé project and aims to spread its charitable initiatives. Discover all the stages of our journey!
Bosco del Merlo has been an official partner of LILT Treviso's Ottobre in Rosa for 6 years: a collaboration supported by vice-president Nelly Raisi Mantovani and President Alessandro Gava, to whom we would like to give a special thanks.
- MARCH 2024 -
- With the Life In Rosè team, we participated in the tenth edition of Treviso In Rosa: the running race dedicated to women that saw more than 10 thousand participants. A pink wave that invaded the streets of the city, bearing witness to important values, such as sharing, psycho-physical well-being and support for research.
- OCTOBER 2023 -
- During "October in Pink" month dedicated to the Pink Ribbon campaign to raise awareness for breast cancer prevention, we offered all the women of the Bosco del Merlo team a free breast checkup at LILT Treviso. A nice opportunity to demonstrate with facts, how crucial periodic screenings are in this field.
- La Vie En Rose: for one night our headquarters were tinged with pink, or rather Rosé! Accompanied by our Pinot Grigio Rosé and Prosecco Brut Rosé, we gave life to a gala evening, the proceeds of which were donated to LILT Treviso charity.
- CIBC Run For The Cure in Calgary inaugurated our presence as supporters of sports activities by means of Life In Rosé overseas as well!
- SEPTEMBER 2023 -
- Sports were once again a major player in our project. With Treviso Urban Trail we ventured as a sponsor in the 10-kilometer night race through the city streets. The prize for the winner? A magnum of Life In Rosé's ambassador bubbly: our Prosecco Brut Rosé, of course.
- Appointment with "La Caorlina," a solidarity run for able-bodied and disabled people, a manifesto of one of the most important values that sport teaches us: inclusiveness. We could not but be present!
- MAY 2023 -
- We debuted as a sponsor (and a fan!) of Treviso In Rosa 2023: the race of women, for women, which donated part of the proceeds to LILT Treviso to support scientific research and outreach in prevention.
- APRIL 2023 -
- Throughout the month of April, we collaborated with Dr. Canzian, a nutritionist and former professional athlete, on a campaign dedicated to promoting a healthy lifestyle, involving the food & beverage sphere, but also psychological health. Find it all documented in our socials!
- OCTOBER 2022 -
- During the month dedicated to the prevention of breast cancer, we made our annual donation to LILT Treviso, Lega Italiana per la Lotta ai Tumori;
- MARCH 2022 -
- In the month par excellence dedicated to women, Bosco del Merlo and Life In Rosè's contribution lands in Milan, with LILT Monza Brianza, in support of prevention and screening initiatives.
- Michelin-starred Chef Tommaso Arrigoni of the "Innocenti Evasioni" restaurant in Milan has dedicated a dish on the Menu of the Month to the pairing with our Pinot Grigio Rosé.
- DECEMBER 2021 -
- Among the end-of-year celebrations, our annual donation to LILT Treviso to support prevention and researchers in the field of oncology was not missed.
- NOVEMBER 2020 -
- We confirmed our commitment with LILT Treviso, Dr. Gava, president of the association, and vice-president Nelly Raisi Mantovani, supporting them by donating a portion of the proceeds of Prosecco Rosé and Pinot Grigio Rosé.
- MARCH 2020 -
- The Covid did not stop us! Although some difficulties given by the historical period experienced, we finally managed to deliver to LILT the planned donation for the year 2019.
