Adhering to the Pink Ribbon Campaign, during the month of October we amplify the voice of Life in Rosé with numerous activities.

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• With the participation of professionals in the field of physical and mental health such as Chef, Nutritionist, Yoga Teacher, 3 different meetings were held in our winery in Annone Veneto to learn how to feel good about yourself and follow a healthy lifestyle, from nutrition to sports to meditation. LILT Treviso's information camper and its valuable volunteers were always present during the evenings.

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• The last meeting did not miss the annual check delivery to LILT Treviso, a confirmation of the concrete commitment of Life in Rosé and Bosco del Merlo.

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• We enthusiastically involved our customers in promoting Life in Rosé during Prevention Month:

with Osteria dei Cappellari in Rome, our Ambassador, we reached out to LILT Rome by donating part of the proceeds from 2 dinners dedicated to Life in Rosé. For the occasion, pairings were carefully created to enhance our Prosecco Rosé and Pinot Grigio Rosé. 

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Many of our other clients, including Bars, Restaurants and Wine Shops,around Italy promoted October in Pink withAperitivo in Rosa with the two ambassador wines, turning a convivial moment into an opportunity to reflect on the importance of prevention.

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Seeing Life in Rosé overseas demonstrates the need to continue working on prevention and promotion of healthy lifestyles. 

• For the first time, pink corners were activated in the main outlets of City Market (luxury market chain) in Mexico throughout the month of October.
• In the United States, the Massanois team promoted the Life in Rosé project throughout October by coloring the streets of New York and Chicago.
• In Japan, the Swrli Wine team organized Dinners in Pink and brought our Ambassador wines to The Merchant of Venice's exclusive cocktail party.

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• Through the annual social campaign, we have received the support of hundreds of women, Olympic and Paralympic athletes and disseminators who have helped us promote Life in Rosé with an ever-widening number of people. 

With the Life In Rosè team, we participated in the tenth edition of Treviso In Rosa: the running race dedicated to women that featured more than 10 thousand participants. A pink wave that invaded the streets of the city, bearing witness to important values such as sharing, psycho-physical well-being and support for research.

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