LIFE IN ROSÉ: BOSCO DEL MERLO EXPANDS ITS COLLABORATION WITH LILT Milan Monza Brianza

For the third consecutive year, Bosco del Merlo is increasing its efforts to contribute to the fight against cancers affecting women and doubling its support for LILT.

‍

Bosco del Merlo, the first winery to have supported LILT - Lega Italiana per la Lotta contro i Tumori Treviso, reconfirms its commitment and support of the fight against cancers that affect women, extending the collaboration (which will continue in the coming months) also to LILT Milano Monza Brianza, which since 1948 has been offering prevention and support to all citizens through primary prevention activities, early diagnosis and assistance to patients.

‍

Life, sustainability, social engagement

In fact, starting in March 2022, the month par excellence dedicated to women, Bosco del Merlo SOSTEGNO IN ROSA 's contribution took the form of a donation intended to support prevention activities.

Symbol of the Life in Rosé project are the Prosecco Rosé DOC and Pinot Grigio Rosé DOC Bosco del Merlo wines , distinguished by the color par excellence associated with the feminine universe.

‍

Also coming to embrace the Life in Rosé Project are two entities that are as different as they are relevant.

Michelin-starred chef Tommaso Arrigoni of the Innocenti Evasioni Restaurant in Milan decided to create a dish to pair with Bosco del Merlo's Pinot Grigio Rosé, Risotto with Jerusalem artichoke and black pepper, celery leaf centrifugate and oyster .

Lingerie brand Chantelle is partnering with Bosco del Merlo for the Life In Rosé Project in selected stores. The French lingerie brand, which bases its business on the principles of collaboration and innovation, is committed every day to meeting the needs of all women, with a focus on issues of inclusiveness and sustainability.

‍

The month of March was dedicated to women, their rights, independence, prevention of female cancers and early detection through checkups.

Promotion of the project also landed on digital platforms with the aim of spreading its charitable initiatives through the involvement of influencers who were sent kits of the rosé wines that are spokespeople for the message in support of the fight against cancer.

‍

Also join the project and support LifeinRosé!